About your private stylist

About "The Fashion Hugger"

the fashion hugger

Gérald Soler, Paris’s leading shopping expert

A Parisian for over 20 years (but Martinican at heart), I offer shopping trips in Paris to help you discover the best fashion addresses and trendy Parisian districts in terms of style.
While my influences are diverse, I focus on style and allure rather than trends, to create looks that are understated, elegant, and easy to wear in everyday life.
From haute couture and emerging designers to unique jewelry and accessories, or the latest Parisian fashion trends, I will be able to adapt to your requests to allow you to find what you desire.
Whether you are a couple, alone, or with friends, I love above all to share my passion for fashion and for Paris, where every day is a discovery!

My fashion philosophy

My fashion philosophy is based on quality basics and the art of combining them. To do this, I love creating outfits, thinking about the right combination of colors and looking for the small detail that will make the difference and sublimate an outfit… Very often, a single beautiful piece, well embellished, is enough to magnify a look and give you self-confidence.

More than style, fashion for me is a question of allure and confidence. To appear elegant, it is not enough to follow trends, but rather to assume what you wear and give the impression that you have done things simply.

The commitments of The Fashion Hugger

I like…

  • Beautiful pieces and their added value
  • Quality basics: a perfect pair of jeans, a beautiful white shirt, beautiful shoes…
  • Investing in timeless pieces

I like less…

  • Busy or overstyled looks
  • Showy logos
  • Looks that seem too studied
Your Personal Shopper in Paris
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